Texas Pete. Agency: McKinney. Texas Pete, created in by the Garner family, is a spicy red pepper sauce named to embody American spirit and Texas's reputation for bold flavors, with its roots in Winston-Salem, NC. Still family-owned, Garner Foods partnered with McKinney in to expand the brand nationally, leveraging their shared Southeastern heritage and a passionate team close to home. This is the first national brand campaign since their partnership began. Recognizing that challenger brands have a better chance at breaking aisle blindness once they hit the shelf, McKinney embarked on a mission to aid storied brand Texas Pete in recapturing the eyes of consumers beyond the Southeast.
The video-led campaign, launched today, will run across CTV, Online Video and social and will appear in retail search, in-store aisle signage and bespoke merchandising activations throughout the year. Retailer Data will fuel the campaign's targeting approach, connecting the Texas Pete story from awareness to purchase, and enabling the attribution of unit sales to dollars spent. It was created for the brand: Texas Pete, by ad agency: McKinney. This Integrated medium campaign is related to the Food industry and contains 4 media assets.
It was submitted 8 days ago. Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential. The Clios. The Clio Awards. Muse by Clios. Muse by Clio. Description Texas Pete, created in by the Garner family, is a spicy red pepper sauce named to embody American spirit and Texas's reputation for bold flavors, with its roots in Winston-Salem, NC.
Categories Texas Pete. United States. North America. Where Hearts Me Humanity is a c Related Campaigns. Agency: Creative Energy. Sauce Like You Mean It. Drama for Your Mouth. We Have The Sauce. Privacy Manager. Sign up for our newsletter Don't miss out. Sign Up.
