The company has a significant global presence, operating thousands of stores across 75 geographical markets and employing over , people worldwide. CEO from to was Helena Helmersson. Another store opened in Norway in The company was listed on the Stockholm Stock Exchange in The opening of its first U. In , the company announced in a press release that it would begin selling home furnishings. At the end of August , they were operating more stores, bringing the total to 2, The company also temporarily closed its Ukraine stores, which remain closed as of Donated garments were to be processed by I:CO, a retailer that repurposes and recycles used clothing with the goal of creating a zero waste economy.
The company teamed with Canopy, a nonprofit, to remove endangered and ancient forests from their dissolvable pulp supply chain for their viscose and rayon fabrics.
One of the foundation's projects includes the Green Machine, a recycling technology that would allow clothing to be recycled in a similar way to aluminum can recycling. Actress Maisie Williams joined the brand as a global sustainability ambassador in April As a global sustainability ambassador, she helped front the company's campaign on using only recycled or sustainably sourced materials by It began in the UK and was also being tested in the United States.
It specializes in modern clothing pieces for men and women that are less trend-oriented than other similarly priced labels. Fumes from chemicals, poor ventilation, malnutrition , and even "mass hysteria" have all been blamed for making workers ill.
The same year, Bangladeshi and international labor groups put forth a detailed safety proposal that entailed the establishment of independent inspections of garment factories.
