Czech-based scaleup Motionlab has launched the frontend component of its video personalisation automation platform, allowing clients full control over their campaigns. Titled Motionlab Adina short for Advertising Individualization Platform , the solution is essentially a self-service interface for clients to create and manage their personalised video campaigns.
So whether they look at relevant newsflare videos for sale to use for their video campaigns, or create their own footage and upload them for personalisation, the platform can help them with all of that and more.
The simplicity of the user-interface does not seem to require too much technical knowledge either, so clients will be able to work seamlessly and come up with the end result they have in mind. Due to our initial focus on technical and creative functionalities, we had to postpone our roadmap for the frontend part of our platform and had to work in a hybrid model โ helping our clients prepare the batches of personalised videos. Deep penetration of most EU countries is planned for the end of Sekerka states that Motionlab generated over one million videos in , exceeding initial estimates.
The majority of clients start off with lower volumes โ meaning tens of thousands of videos, clarifies Sekerka, because it is a new format they want to test, he says. They may yet have a lot of ideas to experiment with, such as incorporating Uplifting and Happy Royalty Free Pop Music , or specially curated music and graphic design, into the videos.
This kind of trial and error process becomes important for companies to pinpoint what keeps their customers engaged and interested. The Motionlab platform functions as Saas Software as a Service , users paying a yearly fee. The subscription includes other features such as analytics, a dedicated video player, an extension for Adobe AfterEffects , an API programming interface , a dedicated CMS content management system , training, etc.
