Paul Carreo : Mar 17, AM. Where do you look for inspiration? I studied journalism and design and was lucky to work with experienced professionals in the mainstream media in Brazil. The more I worked, the more I felt grateful for the opportunities and reference points that would end up guiding my career. The other day I read an article about creativity.
It was boring and long-winded. So much so, I almost gave up. And that became a reference on how not to develop content. In order to avoid this type of mistake, I gravitate toward creating emotional content, but goes beyond sensational headlines. In addition to some brilliant Brazilian authors, I thoroughly enjoy the work of Gay Talese.
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A former author of the The New York Times and Esquire magazine, he made a name for himself in the press for his unique storytelling approach, which typically involved data. That popcorn eaters at Yankee Stadium stopped chewing just before a pitch.
And for every people that died in the city a day, another were born. Empirically, he realized that observing each detail of a mosaic New York City , analyzing them separately and understanding their functions and fittings, would be the best way to understand the different parts of the complete set.
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You see, the data by itself becomes irrelevant if its total meaning is not perceived. According to the Bible, perfection depends on every detail. In my eternal pursuit of looking for beautiful data references, I thought about how we often stop believing in our ability to create new ones. For VidMob, this happened at the SKO when teams in different countries communicated effortlessly, transparency ran freely and the positivity was palpable. Each of the speakers made sure their storytelling was enriched with captivating details.
