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Editorial Contacts. Offices Worlwide. Course Adoption. Contact Form. The 21st century has seen a veritable boom of literary festivals in Latin America, although there are no studies to date on this phenomenon, and those that exist in other languages have focused mainly on the areas of sociology, anthropology, quantitative analysis of sales, audience experience and economic impact in the guest countries. None of them propose an epistemology that draws on concepts from criticism or theory to interpret the festival event as a literary form.
However, the combined qualitative and quantitative method this work presents is based on a notion of festival programming not only as praxis but also as theory or politics of literature. In this way, I have carried out a close reading of the programmes of the two most important festivals in Latin America, the Hay Festival in Cartagena de Indias and the Filba Internacional in Buenos Aires, where I have identified four recurring politics that can be considered as procedures of valuing current literature: 1 self- legitimising politics of literary culture; 2 bibliodiverse, egalitarian and inclusive politics; 3 politics of the performativity of literature in relation to other arts; 4 politics of the spectacularization of the image of the writer.
These signifiers have a double impact, commercial and rhetorical, which gives rise to certain imaginaries, valuation patterns or discursive meanings that are reproduced both in Latin American lettered communities and in the global market.
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