Welcome to Part II of our brand protection series. In Part I , we talked about the top supply chain threats that brand protection strategies must address: counterfeits, diversion, theft, and insufficient traceability. Your supply chain is the embodiment of your business. You need to be able to continuously scan it, diagnose it, and take immediate action should a threat arise.
Fine-tuned digital supply chain solutions are the answer. Serialization, real-time monitoring, and end-to-end traceability are the key solutions that help mitigate supply chain threats and provide the intelligence for effective brand protection strategies.
Serialization is the building block of a secure supply chain and effective brand protection strategies. Every product can be linked to virtually any information you want, such as its origin, when it was harvested or manufactured, its lot number, and its expiration date. Serialization also enables you to track every individual unit through your entire supply chain, from production to retail distribution to the final consumer and beyond. It creates a barrier to fight counterfeits and fakes and contributes to end-to-end traceability that eliminates blind spots and locks down your supply chain.
Serialization also fuels brand protection strategies because you can leverage each digital asset for consumer engagement to build confidence and trust. As we said in Part I of our consumer engagement series , your customers are absolutely a part of brand protection, and serialization empowers them in three important ways.
Second, as we discussed in Part II of our consumer engagement series , your serialized product is a device for one-on-one communication with your customers.
