It also explores how Gen Zers apprehends the concept of sustainable tourism. The authors used a qualitative research approach.
The study protocol was conducted in two phases. First, the authors did six semi-directive interviews of young people born between and For the second stage of the research, the authors chose the narrative research technique by asking 34 students born between and to write a micro story from their travel experience. The results also show that sustainable tourism is not a key concept for the young people interviewed.
Thus, it would be useful to carry out more interviews and to extend the fields of analysis. While certain rules have been respected in the selection of young respondents, the sample does not necessarily reflect all the dimensions characterizing this complex young generation. We know that Generation Y has been exposed to social networks, often without a filter.
The results show that Generation Z is much more suspicious and vigilant with regard to social networks and their use. This research used an innovative method. It shows how multidimensional this generation is and opens up many ways of research. Haddouche, H. Published in the Journal of Tourism Futures. Published by Emerald Publishing Limited. Anyone may reproduce, distribute, translate and create derivative works of this article for both commercial and non-commercial purposes , subject to full attribution to the original publication and authors.
The importance of youth tourism on a global scale is a challenge for both tourists and tourism professionals. Through the analysis of narratives and tourist stories, our ambition is to understand to what extent this tourist segment is sensitive to the notion of sustainable tourism. As it is a hyper-connected generation Ipsos, with different travel arrangements and needs, the study of their motivations, their representations, purchasing behaviour and tourist practices is a considerable challenge not only for academic research, but also for tourism professionals.
