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Once upon a swipe, finding loveโor something like itโon dating apps was, if not easy, at least attainable. But now, more than 10 years after Tinder normalized online dating, the virtual spark seems to be flickering out. Yes, butโฆ have you seen the apps today? For one thing, there are so many apps that singles are experiencing technology fatigue: Many users report using two to four different dating apps at a time, which can lead to burnout, says Coduto.
Beyond that, though, there are two huge factors that can lead to singles wanting to delete the apps: time and money. Of course, paying for dating apps is not a new phenomenon. When Match. But as dating apps emerged in earnest in the s, most were free to download and paywalls were few and far between. The unique mechanism that made Tinder famous was no longer enough to keep users glued to their screen.
That new feature changed the way Tinder users interacted with the app and each other, and eventually, the rest of the industry implemented similar attention-grabbing gimmicks. During the height of the COVID pandemic, dating apps thrived as one of the easiest ways you could meet new people while the world was locked down.
However, once these restrictions became more lenient and dating apps were no longer their only option, many singles moved away from online dating in favor of meeting people in real life, says Cohen. And while Tinder has been the most commonly used dating app for Americans since , Bumble is poised to take over the top spot this year, thanks to a steady increase in downloads since , per data.
Even so, certain demographics are growing more weary than others. However, other generations are still on board with the apps, according to Anderson. And people between the ages of 43 and 58 have the most success on dating apps, according to a Forbes Health study.