Lotus Herbals, which makes a range of skin-care, sun protection and make-up products has entered into the premium ayurvedic wellness space with a strategic buy out of the SoulTree brand. With the acquisition, Lotus Herbals will get a captive footprint in the rapidly growing Ayurveda space.
The company has been scouting the market for a premium certified organic Ayurvedic brand and SoulTree checked all the boxes. Lotus Herbals is a family-owned business and has a history of innovation with botanicals, making it a natural match. I am confident that under the management of Lotus Herbals, SoulTree will grow to be the leading Organic Ayurvedic brand in India and internationally, while remaining firmly rooted in principles of sustainability.
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There is something to think about: thorough research of competitors, initiated exclusively synthetically, are turned into a laughing stock, although their very existence brings undoubted benefit to society.
We are forced to build on the fact that the border of personnel training directly depends on the priority requirements! And there is no doubt that the obvious signs of the victory of institutionalization urge us to new achievements, which, in turn, should be associated with industries.
