Not unlike several other brands, DeKuyper remains focused on educating on-premise and at home novice mixologists. This past August DeKuyper launched mixmastersusa. At the time of this writing, DeKuyper was just about to launch a Facebook fan page.
Marketing Director Juli Falkoff checked in with the latest news. A new campaign for the brand is a little something called the Mini-Mojito. We vowed to publish the results whatever they were, and they ended up being incredibly favorable. Although sales have been slightly off for the last few years, the brand is still in the top three in the imports category.
Nash offers an update. Mocha and French Vanilla are kind of neck-and-neck in performance and then the Hazelnut is just behind those two. They do a great job of driving our presence in the on- and off-premise and we believe our creative communications really resonate with our consumers and helps keep Baileys top of mind for them.
Shifting gears, I asked about online social media outlets and where Baileys stands with them. We welcome such forums for people to express their interest in the brand and share difference cocktail recipes, etc. Without giving anything away, Topf does seem to allude that we can expect something in 2O1O. Demographically speaking, Fabiano casts a wide net and then zeroes in. Disaronno, Drambuie and Benedictine are all European, all have a rich history and all are cornerstones of the classic cocktail vernacular.
We began with Disaronno, the premiere amaretto and a personal favorite of mine. Romanach clued me in. It was one of the first brands that started advertising on television in the early 2OOOs.
