View all Ideas. Intro from Jay Allison: Brian Storm - the founder and executive producer of the innovative, multimedia production studio MediaStorm - talks about "quality" on the web as the main driver of traffic besides gossip or sensationalism, or being really funny. In an attempt to diagnose the elements of quality, he's prepared a fascinating Transom Manifesto, comparing three versions of the same story about a New York City Seltzer Man - one for radio, one for TV, and one by MediaStorm.
He takes the time to disassemble the stories and break down the beats. This is a great multimedia storytelling exercise, highly recommended. MediaStorm is a multimedia studio based in Brooklyn, NY. We have a talented staff and prolific alumni that have received numerous accolades including 15 Emmy nominations in the last six years and two Alfred I. At MediaStorm, we believe that quality storytelling is the killer app.
Our mission is to convey the essence of the human experience in deeply personal, intimate and emotional ways. We focus on stories with universal truthsβthose that bind us regardless of race, religion or border. Stories about common people who march through history unseen, an experience not noted in the history books. Our stories help people understand the human condition. To be relevant on the web your offering needs to be either super funny or the highest quality story on the topic.
Mediocre offerings are just noise. Our approach to storytelling has risen out of our experience working with the limitations of other formats.
Traditional media outlets, be it print, radio or TV, encourage β consciously or unconsciously β a specific type of storytelling. To detail our process and approach more concisely, I thought it would be an interesting exercise to compare how different organizations approach the same story with different media in mind.
