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Idea Validation: Market demand , Product , Willingness to pay. See also: Concierge. Difficulty: Intermediate. Evidence strength Validates: Feasibility, Viability, Desirability.
How: Create a complete service experience without the infrastructure required by a permanent solution, and in an extremely narrow geographic scope and time frame, but in the same real-life situation where the product or service will be used.
Why: Avoid large infrastructure investment until validating market interest and actual use. A collection of 60 product experiments that will validate your idea in a matter of days, not months.
They are regularly used by product builders at companies like Google, Facebook, Dropbox, and Amazon. The first thing to do when planning any kind of test or experiment, is to figure out what you want to test.
To make critical assumptions explicit, fill out an experiment sheet as you prepare your test. We created a sample sheet for you to get started. Download the Experiment Sheet. When a specialized facility can be replaced in a trial for a temporary setup, you might want to consider conducting a one-night stand experiment, where you simulate the customer experience you want to end up with, but only for a limited time. The experiment is especially useful to validate large homogeneous markets before scaling up.