June 25, 7 min read. Listen to article 4 min. With dating apps more popular than ever before, many are evolving to cater to the needs of a wider and more diverse userbase. The Drum investigates how leading platforms are utilizing UX design to make online dating a better experience for everyone. The dating app space flourished throughout the pandemic, with millions of singles worldwide forced to re-imagine mingling amid lockdown restrictions and the need for social distancing.
But with increased usership has come ongoing conversations around the wellbeing of users on the platforms. Many dating apps have subsequently implemented new features in the hopes of keeping new users engaged, while also improving their safety and usability in order to foster a better environment for anyone looking for love.
When it comes to online dating, there are a plethora of apps to choose from, from the more general cultural mainstays including Tinder, Bumble and OKCupid to the more niche dating apps that target specific demographics of anything from sexual orientation to religion and lifestyle. Muzmatch is an app that caters specifically to people of the Muslim faith, emphasizing marriage as opposed to casual dating.
Its founder and chief executive officer Shahzad Younas explains that the bespoke app works well for the Muslim community, who might struggle to find what they are looking for on a more general platform.
For example, while most dating apps ask users to agree to certain codes of conduct when signing up to the platform, on Muzmatch users are invited to take an oath when they sign up β confirming their intentions and agreeing to codes of conduct in line with the Muslim faith.
