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Gamification can be defined as the process of enhancing systems, services, organisations and activities through the integration of game design elements and principles, such as dynamics and mechanics, in non-game contexts with the aim of motivating and engaging users. It is a component of system design, and it commonly employs game design elements [ 4 ] [ 2 ] [ 5 ] [ 6 ] [ 3 ] to improve user engagement, [ 7 ] [ 8 ] [ 9 ] organizational productivity, [ 10 ] flow , [ 11 ] [ 12 ] [ 13 ] learning , [ 14 ] [ 15 ] crowdsourcing , [ 16 ] knowledge retention, [ 17 ] employee recruitment and evaluation, ease of use , usefulness of systems, [ 13 ] [ 18 ] [ 19 ] physical exercise , [ 20 ] dating apps and intimate relationships , [ 21 ] [ 22 ] [ 23 ] [ 24 ] traffic violations, [ 25 ] voter apathy , [ 26 ] [ 27 ] public attitudes about alternative energy, [ 28 ] and more.
A collection of research on gamification shows that a majority of studies on gamification find it has positive effects on individuals. Gamification can be achieved using different game mechanics and elements which can be linked to 8 core drives when using the Octalysis framework.
Gamification techniques are intended to leverage people's evolved desires for socializing, learning, mastery, competition, achievement, status, self-expression, altruism , or closure, or simply their response to the framing of a situation as game or play. Types of rewards include points, [ 33 ] achievement badges or levels, [ 34 ] the filling of a progress bar, [ 35 ] or providing the user with virtual currency. Another approach to gamification is to make existing tasks feel more like games.
Game elements are the basic building blocks of gamification applications. Points are basic elements of a multitude of games and gamified applications. Points allow the players' in-game behavior to be measured, and they serve as continuous and immediate feedback and as a reward. Badges are defined as visual representations of achievements [ 44 ] and can be earned and collected within the gamification environment.
They confirm the players' achievements, symbolize their merits, [ 47 ] and visibly show their accomplishment of levels or goals. Leaderboards rank players according to their relative success, measuring them against a certain success criterion.